Swedish premium vodka brand Absolute, the world’s number one Vodka produced by 'Pernod Ricard' has stepped up the ante yet again and this time they are making their mark in Nigeria. The proverbial brand which has always been known to collaborate with artists such as Andy Warhol and Jean- Paul Gaultier to create special editions is set to launch in Nigeria, its latest creation, Absolut Unique.
Absolute Unique is a limited edition of nearly four Million bottles, each uniquely designed and individually numbered. No two bottles are alike. For the consumers, there is a wealth of different expressions to choose from as each bottle reflects the individuality of each of us. Unique packing with the same great product.
Launched last year in other parts of the world, Absolute Unique, a truly innovative and eclectic edition is all set to launch the flamboyant bottles at a private event in Nigeria at Reeds restaurant Lagos Nigeria, on May 10 2013.
Absolut Unique is the only limited edition any spirit manufacturer has done in which every single bottle is different than the other. To realise this work of art, Absolut re-engineered their entire production process which involved setting up splash guns and colour-generating machines programmed with complex coating, patterns to ensure that no two bottles are alike. They would practically have to create 94 quintillion bottles before two similar bottles would appear.
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